Increasingly companies are recognizing the necessity and value of communicating clearly, effectively and persuasively with their various constituencies. We help you evaluate company or product positioning, develop or extend your brand and articulate a message that is consistent and compelling to enhance your corporate reputation.
We help you communicate to important stakeholders such as boards of directors, shareholders, clients, customers, employees, partners, suppliers and the media. Our understanding of the language, the nuances of business communications, and our long-standing contacts in the media enable us to make our clients stand out and be heard above a noisy marketplace. Moreover, our extensive relationships with business, community and political leaders enable clients to broaden their audiences.
Through a variety of touch points including published articles, conferences and speaking platforms, direct mail, special events and other avenues, we build visibility, inform, educate and persuade for measurable results.
The senior partners at the first meeting are the ones who work directly with you, providing executive level attention for the life of the engagement. By limiting the number of clients we work with at any one time, we maintain ‘mind share’ for each client, and are continually viewing situations creatively for new opportunities for your company.
Our many years of experience enable us to implement an effective plan to build a local or national presence for your product, service or company. We reach decision makers, gain press and industry exposure and take advantage of important alliance building opportunities. We have a record for increasing visibility, reputation management and building shareholder value. Professional services firms as well as established and emerging enterprises benefit from our finance and marketing knowledge, reinforced by extensive ties within the broad corporate business community.
With more than 20 years of close working relationships with the business media, we understand the necessary steps to build lasting impressions over time. Based on your goals, we map a media strategy designed to reach the right publications and the right journalists and to enhance your visibility in very specifically targeted markets.
Through frequent contact with editors and writers, we ensure that journalists get to know your company, management, products and services and have the proper context to interpret new developments and events. Our priority is that your story be heard and well reported.
Your reputation is enhanced through active participation in print, broadcast and electronic exposure. As appropriate, we establish our clients as knowledgeable spokespeople, encouraging clients to push the envelope in developing timely forward-looking ideas.
Our media training prepares clients for press interviews and familiarizes spokespeople with media ground rules to cover negative as well as positive interviews. We teach the skills needed to maximize an interview and deliver a clear, direct and compelling message.
Case Study - The Johnsson Group
Case Study - The Clinton Group
Case Study - Compubank
VMW assists management in shaping and articulating its position during transitional periods and unplanned events. These may include: a major shift in company direction, a change of senior management, internal or external crises, business issues and litigation support. Clients turn to us to restore reputations, build public support and educate their audience.
On litigation matters we work with management and their legal team to assess media opportunities and gain the perspective necessary for managing internal and external communications. We help refocus issues to maximize the upside for our client in the media while minimizing the risk of unfavorable publicity. Framing issues for the public can play a major role in the willingness of parties to negotiate outside the courtroom.
We counsel companies on the ideal strategy to bring interested parties together for mutually beneficial results. Working behind the scenes, and when necessary engaging the media, we implement strategies designed to enhance our client’s reputation. We have expertise in understanding and communicating with Fortune 500 companies and high profile individuals and in identifying unique alliance building opportunities.
Drawing on experience with business executives, city and state leaders and community groups, we guide clients through the process of bringing issues to the attention of decision makers. Our programs are not simply media driven; they are designed to build credibility and reputation using all available tools.
When you are ready to expand your business, enter a new market or launch a product, VMW/Saratoga Marketing Advisers works with you to achieve your goals. As practical as we are inventive, we help you think about where you should position your company or service and then roll up our sleeves to help you get there.
From R&D through market testing and launch, we help you develop an actionable strategic marketing plan. Our nontraditional approach keeps us involved in the early stages of implementation to test, measure results and tweak the plan, as necessary. We identify and help you cultivate potential clients and influencers to increase the effectiveness of product launches and marketing campaigns.
With 20 years' corporate and nonprofit experience in the design and implementation of products and services successfully marketed to Fortune 1000 companies, we understand the importance of accurate targeting, careful orchestration, and thorough execution. This comprehensive approach is reinforced by the development of compelling messages and distinctive collateral materials, and coordinating with advertising and public relations efforts to get your message heard.
Case Study - Perelson Weiner LLP
Case Study - Lampertz
VMW assists management in shaping and articulating its position during transitional periods and unplanned events. These may include: a major shift in company direction, a change of senior management, internal or external crises, business issues and litigation support. Clients turn to us to restore reputations, build public support and educate their audience.
On litigation matters we work with management and their legal team to assess media opportunities and gain the perspective necessary for managing internal and external communications. We help refocus issues to maximize the upside for our client in the media while minimizing the risk of unfavorable publicity. Framing issues for the public can play a major role in the willingness of parties to negotiate outside the courtroom.
We counsel companies on the ideal strategy to bring interested parties together for mutually beneficial results. Working behind the scenes, and when necessary engaging the media, we implement strategies designed to enhance our client’s reputation. We have expertise in understanding and communicating with Fortune 500 companies and high profile individuals and in identifying unique alliance building opportunities.
Drawing on experience with business executives, city and state leaders and community groups, we guide clients through the process of bringing issues to the attention of decision makers. Our programs are not simply media driven; they are designed to build credibility and reputation using all available tools.
Case Study - Zar Realty Management Corp.
