Increasingly, business principles are applied to philanthropic decisions and charities must adapt to donor expectations and demands to maintain sponsorship. The economic environment, competition for dollars and the demographics profile of givers requires non-profit organizations’ disclosure to mirror that of the corporate world, where the expectations include frequent communication and transparency. Donors, not unlike shareholders, want accountability in the form of full disclosure and an understanding of how their funds are being put to use.
Weiner Gerzon forges two distinct disciplines to raise dollars and gain visibility in support of non-profit organizations: fundraising and corporate communications and financial accountability. After gaining a thorough understanding of the organization, we work with the board, volunteers, donors and staff to develop a strategic plan according to short and long term goals. We focus on effectively communicating the organization’s mission, creating a positioning that differentiates it from other non-profits.
Our broad experience and scope of activities addressing the needs of non-profits organizations and their Boards of Directors includes, Board governance and development, solicitation strategies, campaign management, creating unique fund raising events and donor identification and recognition programs. Just as we use the media to build credibility and visibility with the goal of increasing the value of stock for public companies, we use the media and corporate communication techniques to bring attention to the value of a cause for organizations. Existing donors are kept informed on the organizations goals and accomplishments through on and offline vehicles.
Our extensive network of contacts within the corporate, political, communal worlds, and our long-term relationships in the non-profit organizations forms the basis for building our fund raising plan. The pragmatic and bottom line focus of our campaigns has earned WeinerGerzon an enviable track record.
Case Study – The American Friends of the Yitzhak Rabin Center
Case Studies & Clients
